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The Montana Department of Transportation is initiating a multi-year pooled-fund program (see first link below) in partnership with the Center for Health and Safety Culture (CHSC) within the Western Transportation Institute (WTI) at Montana State University. This program is a cooperative effort of participating state DOTs and other organizations vested in traffic safety. The purpose of this effort is to accelerate the development and delivery of tools and services to transform traffic safety culture. The goal of this transformation is to support the Toward Zero Deaths (TZD) vision with sustainable traffic safety solutions.

The Toward Zero Deaths (TZD): National Strategy on Highway Safety is a cooperative and coordinated effort amongst state highway safety agencies and stakeholders. The transformation of the traffic safety culture is a primary element of the TZD strategy. Only through the growth of a positive safety culture can significant and sustainable reductions in crash fatalities and serious injuries be achieved. Such transformation would not only support traffic safety goals by reducing risky behaviors and increasing protective behaviors, it would also increase public acceptance of other forms of effective safety programs.